The development of a service platform is very intensive. Not only the number of man-hours requires a considerable investment, but also linking to the various offerings in e-commerce platforms makes this process all the more challenging. With more than 20 e-commerce platforms there are some decision to be made. In which platform will you invest and which will you not?
A short introduction…
WooCommerce is the e-commerce extension of the CMS (Content Management System) WordPress. Where WordPress was once developed for creating weblogs, the WooCommerce plugin now ensures a perfect amalgamation of blog and e-commerce functionalities. You would think the perfect basis for a content-rich online store. Nevertheless, opinions are divided.
Although WooCommerce is one of the most used platforms in the e-commerce landscape, it is often ignored when developing a plugin. Why? Many believe that the platform, and therefore the plugin, is too maintenance intensive. Partially true, but let’s not dismiss it just yet. Here is why …
Updates, updates and more…
WordPress and WooCommerce regularly release an update – on average 4 times a year. Although not every update prompts action, the plugin needs to be tested to be sure it functions properly. We all know testing takes time and time costs money.
Apart from that, other plugins are also regularly updated which can cause conflicts between each other. With an average of 15 active plugins per online store, at least 4 updates per year per plugin, this can be quite intensive work.
Good or bad?
In addition, WordPress and WooCommerce are free to use. Millions of programmers worldwide are developing the logic of WordPress and WooCommerce. In concrete terms, this means that everyone can develop a plugin and make it available in the WordPress plugin store for free. You guessed it… free is not necessarily good. There are no regular checks and some plugins can be corrupt or just badly developed. This not only has a negative effect on the online store itself, but also on other plugins running on the site even if they are well developed.
Huh? Did I do that?
There are 16,640 active WooCommerce online stores in the Benelux. That is 6,000 more than Magento and 14,000 more than PrestaShop. So why do we focus on developing extensions on these platforms, but not on WooCommerce?
Invest in WooCommerce
That being said, why should you invest in a WooCommerce plugin despite these challenges?
Adding incomplete or incorrect code can cause conflicts in the entire online store and every plugin being used. Because your own changes are often not considered in these situations, this can unexpectedly generate support questions and frustrations that have nothing to do with the plugin. Yet these are often support questions that need to be sorted out by one of the two parties, but who is always the victim ..;)
The most quoted reason for not developing a WooCommerce plugin is, “My target group is not there.”
There is only one possible situation in which this comment applies – you focus exclusively on the B2B market. Although WooCommerce certainly has good solutions for B2B companies, the platform is not yet well known among this target group. Anything else? There is no reason to say that your target group is not on WooCommerce.
WooCommerce is the market leader in Europe leaving platforms such as Magento, PrestaShop, and Shopify behind. Worldwide there are 517,697 online stores on WooCommerce… It’s hard to imagine that your target group is not among them.
Only small online stores
It is generally known that WooCommerce is mainly used by SMEs. However, the misconception is that only small online store use this system. In fact, a shift is currently taking place and larger online store – with more than € 100,000 in annual sales – are increasingly opting for WooCommerce. Why? Because after years of development it appears to be a very good system for both small and large online stores.
Not currently focused on developing a WooCommerce plugin? Think again. You cannot ignore the market leader of e-commerce platforms!
Do you not want the hassle of developing and maintaining the plugin yourself? Thanks to our unique license model you won’t have to, we offer the possibility of launching a fully functional WooCommerce plugin for low investment costs. Give us a call! We are available at 036 – 737 04 82.