Amazon is here, now what?

Amazon is the largest e-commerce retailer in the world by online revenue. The online giant is present in 17 countries around the world and now it has arrived in the Netherlands. 

Actually, Amazon has been selling e-books to the Dutch market since 2014. Furthermore, customers in the Netherlands have been able to order from other Amazon websites in Europe since 2016. In fact, the German Amazon site offers overnight delivery to the Netherlands on over 3 million items. 

According to the NRC, Amazon is offering over 100 million products on the platform which surpasses the Dutch market leader,, by over 75 million.

Amazon Prime subscription

Additionally, the American retailer will also offer its Amazon Prime subscription in the Netherlands. The membership entitles customers to free delivery and access to its video streaming platform for €2.99 per month. 

Good news? – Depends who you ask…


Amazon is one of the largest and most valuable companies in the world. Its presence in the Netherlands will certainly affect the market. It is expected that Amazon will serve to encourage online shopping among Dutch buyers. This will drive innovation in the industry which will, in turn, benefit the consumer. 

Dutch shoppers will now have access to a Dutch-language Amazon store offering both local and international products. Others benefiting are local online shop owners who can extend their reach by listing their products on the platform. If you’d like to know how to offer your products on Amazon, read our blog post about it here.


The arrival of Amazon also brings along employment opportunities as the company is expected to employ about 400 people by the end of the year. 

Retail store owners

The impact of the arrival of Amazon in the Netherlands is highly debated. Some believe that local brick and mortar shops will suffer losses in sales as they are not able to compete at the level of the American giant. Physical stores will have to adapt to focus on aspects of the shopping experience not captured by online shopping. 

Sell on Amazon

If you can’t beat them, join them! List your WooCommerce online shop products on Amazon and profit from the e-commerce platform. Check out the Woosa Amazon WooCommerce plugin to find out more! 

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