Yoast is a search optimization plugin for WordPress and one of the most useful tools you can have on your website. Whether you have a blog or an online store, Yoast can make sure your site is search engine-friendly and in turn help you achieve better results.
If you know anything about running a website, then you know plugins can be powerful tools that can help you have an advanced online store without much technical knowledge. However, the negative side of some plugins (especially free ones) is the lack of software maintenance which can sometimes lead to problems on your website. Yoast is the perfect example for why it’s better to pay for plugins – regular updates.
The WooCommerce plugin was recently revamped to improve and expand the Schema structured data implementation. Structured data is a standardized format for providing information about the page and classifying content. Search engines need this data to understand the content of your website. Pages with valid structured data can enable search result features and enhancements such as graphical search results. It can also enable products from your online store to appear in Google’s Shopping pages.
Product Output Improvements
Yoast’s WooCommerce SEO 12.5 also comes with improvements to the product output. There is now a product ID and different GTIN (Global Trade Item Number) attributes for products. Additionally, it’s now possible to set a specific product as a book in order to give it a ISBN and a price. New meta tags have been added. One to specify a product’s condition as either new or used and another one for Facebook catalog usage.
Paying for plugins is a smart investment for any online store and it can make a big difference when you’re trying to build a successful business. Free plugin providers don’t do regular updates which can prove costly if your website stops working during peak sales periods. Afterall, you get what you pay for… Do you want to avoid the hassle of using subpar plugins? Or would you like to develop a specific plugin to meet your needs? Woosa focuses on making tailored plugins for the e-commerce industry at low investment costs. Give us a call! We are available at 036 – 737 04 82 or visit our plugins page.